Archives for February 10, 2015

The Grammar of Clickbait

Clickbait is bad. Clickbait is ruining journalism… The key element in clickbait titlesĀ is the relationship between the first sentence and the second. The first is relatively traditional, while the second sentence is short, annoyingly informal, and conspiratorial. Here’s what you should know… via Life Sentences: The Grammar of Clickbait! | The American Reader.