Archives for June 5, 2012

To Get What You Want, Ask for It First and Save the Pleasantries for Later

Pleasantries seem genuine when they follow the request. When pleasantries proceed a request, they feel like they’re just shoved into the letter to convince the recipient to do something for you. It doesn’t feel genuine. When they follow the request, they do feel genuine because they don’t appear to be part of any agenda. Once […]